Advantages of MOVING POSTER truck advertising
MOVING POSTER truck advertising boosts the frequency of your campaign
The unique benefits of mobile billboard posters from MOVING POSTER
• Your advertising is uniquely placed and attracts intensive attention
(by 69% of the population – Contrast / ABH study). Mobile billboard poster advertising is unrivalled
when it moves around the road directly in front of the eyes of the customer – meaning that there
are no other advertising vehicles to be seen.
• Mobile billboard poster advertising is the only kind of advertising permitted on motorways.
That means for example that motorists can view truck advertising campaigns undisturbed in the advertising
area of Germany’s motorways which have a daily traffic volume of 34.4 million vehicles.
• Long dwell times: the mobile billboard posters move right in front of the eyes of customers who are
in the middle of overtaking or driving behind:
• The truck advertising billboard poster is seen for longer times than in the case of other advertising vehicles
(from an average of 11 seconds to many minutes).
• High impact: mobile billboard posters have high recall values
(84% recall the advertising subject – DMG/GfK study).
• Furthermore, truck advertising billboard poster is regarded as being highly attractive.
• Mobile billboard posters in the form of truck advertising can generate up to 50,000 impressions a day.
• Since the volume of traffic on the roads is increasing you benefit from a higher number
of possible impressions.
Transport media is the best medium for boosting the frequency of your campaign
MOVING POSTER offers you results in the field of transport media. So it’s a powerful medium for the kind of large-scale, mobile truck advertising that really works.
Mobile advertising with MOVING POSTER always offers exclusivity, grabs the attention of consumers and has a high impact.
We offer you "all-in-one" services including the following transport media services:
• Minimum chances of generating gross impressions.
• Guaranteed routes which can be monitored on request via GPS.
• Monitoring of your specifications.
For details please see pages Media figures & CPM, Advertising area, GPS-Tracking.
