How people see truck advertising

Starting point for the truck advertising campaign with PLAKAT AM LKW 
(which is MOVING POSTER in german speaking countries):

110 PAL 12 (MOVING POSTER Format MP 12) and 3 PAL 72 (MOVING POSTER Format MP 72) were on the road in Austria and abroad in the countries:
South Germany, Italy and Switzerland

from December 2006 to February 2007.

Survey period: April 2007 to end of May 2007 

Survey venues: service stations, car parks in the advertising area of Austria

Number: 125 

Result 

People having seen PLAKAT AM LKW (MOVING POSTER) campaign:
> 52.0%            more than once
> 18.5%            once
> 12.5%            never  

Of the respondents:
> 17.0%            had seen the truck advertising campaign at least once a day(!).

Further findings with regard to the PLAKAT AM LKW (MOVING POSTER) campaign:
> 73.0%             prefer advertising on truck sides and rear panels to other forms of
                            outdoor advertising 
> 95.0%             find trucks with advertisements more attractive than those without
> 97.0%             registered advertisements on truck sides and rear panels more

                            than once